About Us
Get to know us
Xylan Ladista
Kody Smith
Doug Rowton
Chief Technology Officer
Doug Rowton serves as our Chief Technology Officer, with over 25 years of progressive experience in enterprise, infrastructure, cloud, solutions, and security architecture. As a former Principal Enterprise Architect at Fortune 500 companies, Doug has led the design and implementation of multi-cloud and hybrid security solutions, enhancing IT system efficiency, security, and scalability. With a strong background in healthcare, federal financial, and technology sectors, Doug has delivered innovative and cost-effective solutions, built high-performing technical teams, and driven process improvements. He holds a Bachelor of Science degree in Computer Science and Management Information Systems from Kennedy Western University and is passionate about leveraging technology to solve business challenges and create value.
CES 2021
Showcasing our vision
In January 2021, we showcased our innovative roadside assistance and mobility technology platform at the CES trade show. This event marked our introduction to a larger public audience and demonstrated our commitment to revolutionizing the roadside assistance industry.
Brining us back to our roots
Back to roadside assistance
In November 2021, we resumed our pursuit of developing an innovative roadside assistance and mobility technology platform. By shifting our focus to the international market, we aimed to serve the rapidly growing middle class in developing countries, eager to embrace vehicle ownership and our state-of-the-art services.
PaxCom
Our strategic pivot and consulting arm
PaxCom, our new division, was created in February 2021 to focus on providing government services, supporting staffing needs during the COVID-19 pandemic. In October 2023, we expanded PaxCom to include consulting services such as Managed IT Services, Digital Transformation and Process Improvement, Government Contracting and Grants, and Marketing, further broadening our scope and impact.
Founding Day
The day we were came alive!
Our company was founded on October 2020, during the height of the COVID-19 pandemic. We were initially based in Houston, Texas, initially we envisioned a modern, mobile-first roadside assistance and mobility technology platform, targeting California, Arizona, and Texas.
Original Founders
The first four "NOCX"
In October 2020, our company was founded by a visionary team of four individuals: Noe Villarreal, Camille Reita, Orien Cruz, and Xylan Ladista. By February 2021, Noe had departed, and during our strategic pivot in March 2022, Camille Reita and Orien Cruz stepped down. Xylan Ladista remains with the company to this day, continuing to drive our mission forward.
The Current Founders
The last 3 "KDX"
Our current leadership includes Xylan Ladista, our President, who has been with the company since its founding in October 2020. Kody Smith, who joined as a founder in March 2022, serves as our Vice President and Chief Operations Officer. Doug Rowton, who joined as a founder in August 2023, is our Chief Technology Officer.
The "Pivot"
Helping those in need
In February 2021, we strategically pivoted to focus on providing government services by creating the our PaxCom division. This shift allowed us to support government programs by augmenting agency staffing needs during the height of the COVID-19 pandemic, demonstrating our flexibility and commitment to public service.
Our Other Founders
Visionaries who helped move us forward
Wendy Villarreal joined Zippy Roadside Inc. in December 2020 and departed alongside Noe Villarreal in February 2021 during our strategic pivot to PaxCom. Michele Walsh came on board as a founder in February 2021 and left in March 2022 as we refocused on our roadside assistance platform. Jason Bowers joined as a founder and CTO in August 2022 and stepped down in June 2023.
The Future
What we have in store
We are excited about the future as we continue to innovate and expand our services globally. With our upcoming launch of the roadside assistance and mobility technology platform in the Asia-Pacific market and our ongoing partnerships, we are committed to revolutionizing transportation and support services worldwide.